Q4 2014

Adclick

During my brief stay at Adclick — before moving to SMARKIO, its SaaS sister company — I was responsible for modernising the logo, establishing brand guidelines, and designing a company mascot, among other tasks.

Branding

The Adclick logo, old versus new
Old Adclick logo on the left, modernised version on the right.
The Adclick brandbook
Sample pages of the Adclick brandbook.

Motion graphics and illustration

The Adclick mascot in its very first appearance.
A pose study of the Adclick mascot
Mascot expression and activities study.